Too often as franchise consultants, we dive right into the technical details – poring over unit economics, operations, training programs with prospects. In our zeal to showcase impressive franchise systems, we forget one critical piece: mindset.
That stems from old assumptions: a consultant’s role is simply to present opportunities and hand prospects off to franchisors once purchased. What happens next in the relationship isn’t our concern.
But with economic uncertainty causing franchise candidates to scrutinize investments, consultant guidance around the right mindset is proving essential for long-term success. This drives retention and advocacy.
It’s less about fancy systems or data stats – and more about stacking the mental odds in the franchisee’s favor. Consultants who win at preparing candidates take key mindset-focused actions:
- Setting realistic expectations around workload, timelines, profit variability
- Suggesting mentality shifts from employee to owner
- Advising on leadership, self-motivation, handling uncertainty
- Helping implement social support systems
- Encouraging maintenance of physical/mental health
- With resilient mindset coaching, consultants uphold our ethical duty to steward candidates beyond the sales process – critical today especially.
Skimping on mental readiness risks failure, even if everything else lines up perfectly on paper. I’ve seen far too many candidates check every box – capital, training, ongoing support – yet still struggle because they underestimated the mindset shift required for success.
Let’s start a conversation around how to get your mindset prepared so you can confidently handle anything franchise ownership throws your way. The right inner foundations prevent cracking under pressure.