Franchising may hold the future of a thriving business and a taste of entrepreneurial freedom. But many aspiring franchisees underestimate the complexities involved. Michael Gerber’s groundbreaking book, E-Myth Revisited, sheds light on these complexities, offering a framework to avoid the pitfalls that plague many small businesses. E-Myth: Beyond the Franchise Hype E-Myth challenges the…
The world of franchising beckons with the promise of financial freedom and being your own boss. But before diving headfirst, a potential franchisee needs a solid foundation of knowledge. Enter James Clear’s Atomic Habits, a transformative guide to building habits that stick. This book reveals how seemingly insignificant actions, repeated consistently, can lead to remarkable…
As a smart potential franchisee, you’re not just investing in a brand or a product – you’re investing in a proven system and a wealth of experience that has been honed over years, sometimes decades. A franchise’s time in business is an important factor that should not be overlooked, as it can offer significant advantages…
Whitney Elkins-Hutten is the Director of Investor Education at PassiveInvesting.com, and her remarkable journey into real estate, marked by triumphs and setbacks since 2002, provides a unique perspective on the industry. From overcoming a near-loss on her second deal to becoming a partner in over $800MM in real estate, Whitney’s story is both inspiring and…
Mark Murphy is the founder and CEO of Northeast Sequoia Private Client Group, a national financial planning and wealth management firm. As the Chief Executive Officer of Northeast Sequoia Private Client Group, Mark is a highly sought-after key business strategist and critical thinker. Mark is an accomplished CEO, author, speaker, motivator, and podcast host, who…