As a smart potential franchisee, you’re not just investing in a brand or a product – you’re investing in a proven system and a wealth of experience that has been honed over years, sometimes decades. A franchise’s time in business is an important factor that should not be overlooked, as it can offer significant advantages…
Whitney Elkins-Hutten is the Director of Investor Education at PassiveInvesting.com, and her remarkable journey into real estate, marked by triumphs and setbacks since 2002, provides a unique perspective on the industry. From overcoming a near-loss on her second deal to becoming a partner in over $800MM in real estate, Whitney’s story is both inspiring and…
Mark Murphy is the founder and CEO of Northeast Sequoia Private Client Group, a national financial planning and wealth management firm. As the Chief Executive Officer of Northeast Sequoia Private Client Group, Mark is a highly sought-after key business strategist and critical thinker. Mark is an accomplished CEO, author, speaker, motivator, and podcast host, who…
Too often as franchise consultants, we dive right into the technical details – poring over unit economics, operations, training programs with prospects. In our zeal to showcase impressive franchise systems, we forget one critical piece: mindset. That stems from old assumptions: a consultant’s role is simply to present opportunities and hand prospects off to…
With decades of experience in the franchise industry, I’ve witnessed the evolution of various technological tools – from sophisticated data collection software to AI-driven decision-making support systems. While these innovations undoubtedly bring value, they often overlook a fundamental aspect: the human touch. Selecting a franchise, especially for individuals planning for a career transition,…