Market Volatility 101 – What Every Aspiring Franchisee Must Know
You’re sailing a boat. The water’s calm, you’re in control. Suddenly, a squall hits. The wind whips, waves crash – everything you thought you knew gets thrown into chaos. That jolt of fear, that frantic rush to adjust – that’s what market volatility can feel like. One minute you’re charting a course, the next you’re…